Press Release
- Date:
- Wednesday, February 06, 2002
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Starwood Hotels and Resorts Implementing Enterprise-Wide
Data Quality Solution from Group 1 Software
System Enhances Target Marketing By Providing Accurate, Comprehensive View of Starwood Preferred Guest Program Members
Lanham, MD — Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced that it is implementing an enterprise-wide data quality solution for Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), one of the world's largest hotel and leisure companies. Starwood will utilize the solution to maintain accurate, up-to-date information about its customers, consisting of guests from over 150 countries worldwide. The Group 1 system is providing this insight through cleansing, verification, standardization, correction, consolidation, and enrichment of guest information during the extraction, transformation and loading of data from multiple data sources.
"By consolidating information from multiple databases and data sources, the Group 1 solution will enable us to obtain a more accurate and complete view of our guests," said Tom Conophy, senior vice president and chief technology officer at Starwood. "With enhanced intelligence, we can better serve these valuable constituents with more focused marketing offers and personalized customer communication. The Group 1 solution will also play an integral role in supporting a variety of marketing initiatives."
"We're very pleased to have been selected by Starwood to provide an enterprise-wide data quality solution," said Bob Bowen, CEO of Group 1. "This industry-leading solution will strengthen Starwood's efforts to build loyalty and business among its growing Starwood Preferred Guest Program customer base."
Starwood will have the flexibility to access customer information by individual, family, household, or geography with the Group 1 offering. The substantial operational benefits and added customer intelligence Starwood will achieve from this offering highlight the value of Group 1's data quality and customer data integration solutions for mid-size organizations up to the largest enterprises.
Group 1's data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to ensure the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence.
To learn more about Group 1's data quality solutions, visit the company's booth (#1739) at the DCI Customer Relationship Management Conference & Exposition in Chicago February 13-14.
About Group 1 Software Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer relationship communications and direct marketing applications. Group 1's software systems and services enable 2,500 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1's solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company's customer base includes such recognized names as AT&T, Charles Schwab, Entergy, GEICO, L.L. Bean, and Wal-Mart. For more information about Group 1, visit the company's Web site at http://www.g1.com.
About Starwood Hotels & Resorts Worldwide Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchiser of hotels and resorts including St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwood.com